A website that does its job.
Make it clear what you offer, why it matters, and how to take the next step. From a focused campaign page to a rethink of your business website. Explore website support

Based in Halifax · Working with local businesses
Websites and practical AI consulting for local businesses in Halifax and beyond. Start with the places where customers get stuck and your team loses time.
Make it clear what you offer, why it matters, and how to take the next step. From a focused campaign page to a rethink of your business website. Explore website support
Find useful ways to handle repetitive work, organise information, and support client communication—with people in control. Explore AI consulting

A clear website. A smoother enquiry. A team with more time for customers.
For a site that feels dated, unclear, or hard to enquire through. Start by identifying the pages and handoffs worth improving.
See website supportFor repeated admin, scattered information, or slow client follow-up. Start with one workflow and assess where AI could help.
See AI supportA useful place to start: an enquiry arrives, someone copies the details into another tool, and the customer waits for a reply. We can look at the website and the handoff together.

The AT&T case study shows research, content, and design working together to improve a complex customer journey. The same attention to the next customer decision guides a smaller business website.
Read the case studyHella Creative brings experience strategy from complex product and service environments to the decisions in front of your business. I’m Rick Smith, based in Halifax. We’ll start by understanding the problem and agree what support makes sense.
Explore the wider workThe first 90-minute consultation is free. We’ll discuss the problem, possible next steps, and whether there’s a fit. Any paid work starts with an agreed scope and fee.
No. Bring your website or one example of work that feels harder than it should. That gives us something concrete to discuss.
That depends on what needs to change and what you already have. After discovery, we can define the deliverables, responsibilities, timing, and fee before you decide to proceed.
These services start with a defined website or workflow problem. We’ll discuss what is proportionate to your business, your available time, and your budget.
Bring your website or one workflow you’d like to improve. In a free 90-minute conversation, we’ll identify the main friction, explore a realistic next step, and decide whether working together makes sense.
Book a free 90-minute consultationYou’ll speak with Rick Smith. Request a time and I’ll follow up to arrange it. Any paid work is scoped and agreed separately.
Prefer to start by email? info@hellacreative.com