Make the offer clear
Explain who you help, what you do, and what a customer should do next. Give each service or campaign a page that can stand on its own.
Your next customer needs a clear next step.
Book a free 90-minute consultation
Based in Halifax · Working with local businesses
A useful website helps people understand your business and act with confidence. I help you work out what needs to change, then shape the pages and enquiry journey around it.
Build around the decision your customer needs to make.
Make the enquiry easier
Bring the right information together, simplify forms, and consider what happens after someone clicks send.
Make it work on a phone
Readable content, straightforward navigation, accessible controls, and a layout that supports the task on a small screen.
Your website meets people where they are.
On a phone, between appointments, or at home. Make the important information easy to find.
A clear brief. A useful website.
Website review & direction
Understand what gets in the way of an enquiry. Define priority pages, clearer content, and a practical next scope.
Discuss your current siteCampaign page or website build
Shape the offer, design the experience, and build the agreed pages. Include the enquiry journey and handover in the scope.
Discuss a website projectA useful place to start: a potential customer finds your service on their phone, understands who it is for, sees relevant work, and sends an enquiry with the details you need.
A website is a customer journey.
Explore the AT&T work for an example of content, navigation, and mobile design brought together around the customer’s next decision. This is enterprise work; it shows the approach rather than promising the same results for every business.
Read the case studyHi, I’m Rick Smith.
I’m a Halifax-based experience strategist and designer behind Hella Creative. My work brings together business strategy, content, and digital design to help people understand what you offer and take the next step.
For your website, that starts with a conversation about your business, your customers, and what needs to work better.
See more work and learn about Rick (opens in a new tab)Before you get in touch.
What does the consultation cost?
The first 90-minute consultation is free. We’ll discuss the problem, possible next steps, and whether there’s a fit. Any paid work starts with an agreed scope and fee.
Do I need to know exactly what I want?
No. Bring your website or one example of work that feels harder than it should. That gives us something concrete to discuss.
How much will the project cost?
That depends on what needs to change and what you already have. After discovery, we can define the deliverables, responsibilities, timing, and fee before you decide to proceed.
Can you work with my existing website?
We’ll review what you have first, including the platform, content, and access available. That helps us decide whether targeted changes or a rebuild make sense.
Who provides the content and keeps the site updated?
We’ll agree who supplies copy, photos, and approvals, and what help you need to maintain the site. Handover and any ongoing support belong in the scope from the start.
Bring the challenge.
Let’s find a useful next step.
Bring your website or one workflow you’d like to improve. In a free 90-minute conversation, we’ll identify the main friction, explore a realistic next step, and decide whether working together makes sense.
Book a free 90-minute consultationYou’ll speak with Rick Smith. Request a time and I’ll follow up to arrange it. Any paid work is scoped and agreed separately.
Prefer to start by email? info@hellacreative.com