Internal work
Explore document search, meeting follow-up, first drafts, and repetitive admin. Start with one defined task and a person who knows what good looks like.
Less repeated work. More room for the work that matters.
Book a free 90-minute consultation
Based in Halifax · Working with local businesses
If you’re wondering where AI could help your business, start with the work itself. I help you find a useful starting point, test it, and decide whether it deserves a place in your day.
Look for a real task worth improving.
Client communication
Consider enquiry summaries, draft responses, proposal preparation, and status updates. Keep review and approval with your team.
Customer-facing experiences
Explore where guided information or a helpful assistant could support customers. Define when it should hand over to a person and what it must never promise.
Give your team some breathing room.
Start with one repeated task. Try a better way. Keep the parts that help.
Choose a task. Test a better way.
Workflow review
Map one repeated process, identify the friction, and assess whether AI is useful. Define the boundaries and a sensible pilot.
Discuss a workflowA focused AI pilot
Try a defined task with agreed information, human review, and a way to judge the result. Decide what deserves further investment.
Discuss an AI pilotIllustrative pilot: turn a sample enquiry into a draft summary and suggested next questions. Your team checks the output before anything is sent to a customer.
Understand the business before changing the tools.
The Booz Allen Hamilton case study shows the broader experience and content strategy behind a digital change. It demonstrates that approach; it is not presented as a local AI implementation case study.
Read the case studySenior experience thinking.
A practical place to start.
Hella Creative brings experience strategy from complex product and service environments to the decisions in front of your business. I’m Rick Smith, based in Halifax. We’ll start by understanding the problem and agree what support makes sense.
Explore the wider workBefore you get in touch.
What does the consultation cost?
The first 90-minute consultation is free. We’ll discuss the problem, possible next steps, and whether there’s a fit. Any paid work starts with an agreed scope and fee.
Do I need to know exactly what I want?
No. Bring your website or one example of work that feels harder than it should. That gives us something concrete to discuss.
How much will the project cost?
That depends on what needs to change and what you already have. After discovery, we can define the deliverables, responsibilities, timing, and fee before you decide to proceed.
Will this replace my team?
We’ll start with the work you want to improve and the people responsible for it. The examples here focus on assisting your team, with people reviewing outputs and making decisions.
What happens to customer or business information?
Before a pilot, agree what information may be used, which tools are appropriate, who can access them, and what needs human review. We can start with sample or anonymised information.
What if AI isn’t the right answer?
Then the next step may be a simpler process, better content, or a change to an existing tool. The review helps you make that decision before committing to a build.
Bring the challenge.
Let’s find a useful next step.
Bring your website or one workflow you’d like to improve. In a free 90-minute conversation, we’ll identify the main friction, explore a realistic next step, and decide whether working together makes sense.
Book a free 90-minute consultationYou’ll speak with Rick Smith. Request a time and I’ll follow up to arrange it. Any paid work is scoped and agreed separately.
Prefer to start by email? info@hellacreative.com